Eden Haim

HOME WORK PROJECT

MISSION

The traffic jams and congestion every morning, noon and evening have long since become a frustrating part of our lives. The light rail project is delayed, public transportation is very busy and the roads are under endless renovations, is there a solution on the horizon?

From the corona crisis we learned that it is possible to work from home as well, with no less efficiency and productivity than in the office.
The Forum of Mayors in Israel launched a project that encourages companies that allow hybrid work from home and the office and rewards the companies for every employee who works from home and does not have to come to the office, so according to the experts we will reduce traffic on the roads, reduce air pollution, spend less time in the office and on the road and be able to spend more time at home.

SOLUTION

Designing a campaign to introduce environmental awareness. A consciousness campaign located in the urban space (physical and digital) to introduce consciousness to the target audience.

An in – depth study of the advantages and disadvantages of hybrid work and focus on the strengths, the contribution to the solution
The problems of transportation, air pollution and quality time at home with our loved ones.

TIME LINE

48 Hours To Create Campaign

STYLE GUIDES

MOCKUP GALLERY